If you sell a product, be sure to give a complete description of it on your website.
If it’s necklace, how long is it and what is it made of? Is it silver-plate, sterling silver, rhodium or whatever else necklaces might be made of?
People shop online for a variety of reasons, but a major one is convenience. It is not convenient for me to call a company to get a specification for a product when that spec should have been on the website.
Sometimes we’re just too close to our product to realize that what’s obvious to us isn’t obvious to everyone.
Consider this checklist of possible attributes for a product:
- Color choices
- Uses (microwave safe? suitable for holding food?)
- Care (machine wash and dry? wipe clean with damp cloth?)
- Age restrictions if any (not suitable for children under 3?)
- Inclusions/Exclusions (mattress not included?)
- Customer Support
Those are the ones I can think of off the top of my head. If you can suggest more, I’d love to hear from you so I can make this a fairly comprehensive list.
And, especially regarding size, a picture really is worth a thousand words so whenever possible show your product with something that will give some scale to it. If you’re selling a chest of drawer, show it next to a bed. If you’re selling gemstones, show them next to a dime or a pencil eraser (still on the pencil).
The internet is visual. Catch your customer with stunning and useful photographs, but then have all the information there that they need to make the purchase with confidence!