Google is valuing content over pure commerce, and one way to make them – and your customers – view you and your business as more than a pitchman trying to sell, sell, sell is to use Twitter to share information that will interest your customer base.
Here’s how to think about it: Do you fast forward through the tv shows so that you can watch the commercials? No? Then don’t expect your customers to follow your tweets intently if you deliver nothing but commercials.
If you sell custom made furniture, tweet about new design trends, using recovered woods or wood from sustainable forests, or innovative uses for old furniture. That would be a Twitter account worth following.