Pinterest is sort of a visual Facebook. Think of it like a bulletin board in a town hall, or rather a lot of bulletin boards, each belonging to an individual. You create boards of interesting pictures (primarily) that you’ve run across online. You could have a board for your favorite hobby, or your favorite grandkids… I mean, your grandkids, or your favorite movie stars or cars or whatever.
One thing I like about the site is that they admit they aren’t generating revenue yet and are unsure how they will do that when it becomes necessary. For now, they are trying to build a base and see where it goes.
Here’s my first board.
Pinterest states that they prefer you not use a board entirely for self-promotion, which makes sense. That’s what websites and Facebook pages are for, but it certainly makes sense to have a board that tells a little about your business if you have one. Or maybe a board with some of your products and some complementary products from other companies. Keep in mind that when one visits Pinterest, clicking on any image will open the website from which the image was “pinned.”
Pinterest is easy to use. You have to ask to be invited. It took about 2 days for me to get asked to join, after I had asked for an invite. I don’t know what that’s about, unless they’re just trying to weed out ridiculous email addresses like some of the people who try to post on this blog.
You can also add a Pinterest badge to your website so that people can click to visit your boards. I think I’ll do that. Now.