Do you have an About Us page?
I won’t buy online from a company, especially a small business, that doesn’t have an informative About Us page, and I consider myself a pretty typical buyer.
I want to know who owns the business and where they’re located – even if they don’t have a physical store. I want a phone number. It’s nice to know how long they’ve been in the business. And while it isn’t necessary, it’s good PR to have a little about their business philosophy and/or anything that gives me a clue about integrity and motivation.
If your About Us page doesn’t do all the above, why not update it to see if sales improve. And, heaven forbid, if you don’t even have an About Us page, get one! Today!